Less noise.
More signal.
Performance marketing.
Controlled experiments. Questionable jokes.
I'm Ashok. I connect paid acquisition, conversion and CRM feedback so the next decision has better evidence behind it.
A click is an invitation, not a qualification. Connect the search, the promise and the audience before buying more traffic.
Explore search intent ↗Workable lead rate
Qualified → closed won
Client accounts reached
through referral GTM
Lead-rate changes span a two-year evaluation period. CV-reported programme outcomes; exact dates and samples were not supplied. Reach is not referrals.
Good systems leave
something to examine.
Ideas worth opening
another tab for.
Why cheaper leads can produce more expensive customers
A low CPL can look excellent right up to the moment sales opens the CRM.
Read the note ↗What Google Ads conversion tracking tells you—and what it misses
A recorded conversion is evidence of a configured event. It is not a signed confession from causality.
Read the note ↗Diagnose the landing page before you redesign it
Sometimes the page needs a rebuild. Sometimes it needs one working button and a more honest promise.
Read the note ↗What are we
working on? ↗
Roles, projects and marketing problems with interesting edges.