I like a good theory.
I prefer a useful result.
Performance and growth marketing across B2B and B2C: payroll, fintech, HR, SaaS, IT, eCommerce and real estate.
I'm Ashok Singh. My work sits between the ad account, the landing page and the conversation sales has next.
Since 2016, my career has moved from property lead generation in Noida to IT and eCommerce, HR services and UAE payroll. That range is useful because the channel is only one part of the problem. The offer, measurement and handoff have to make sense together.
Download the supplied CV ↓01. Define the useful outcome.
A lead count needs a qualification story.
02. Follow the whole journey.
The form is not the end of the system.
03. Leave a trail of evidence.
A confident claim should survive a sensible question.
Every chapter counts.
Dubai, UAE
Edenred UAE
Performance Marketing Manager
- B2B lead-generation strategy, acquisition budgets, execution and ROI measurement for WPS salary cards and payroll software, serving UAE SME HR managers, finance directors and CFOs.
- Channel allocation and CAC targets across Google Ads Search, Performance Max and Display, LinkedIn, Meta, DV360, SEO and referrals.
- Salesforce lead stages, qualification SOPs and pipeline targets; multi-touch attribution and executive dashboards connecting GA4, Google Ads, Search Console, Salesforce and LinkedIn.
- A/B testing across landing pages, copy, formats, creative, audiences and forms; Sales–Marketing SLAs, feedback loops and biweekly pipeline reviews.
- CV-reported outcomes over a two-year evaluation period: workable lead rate 16% to 48%; qualified-to-closed-won conversion 37% to 52%. These are reported programme outcomes, not an isolated causal test.
- CV reports automation of 80% of Salesforce workflows; Customer.io lifecycle sequences, CleverTap engagement and OptinMonster lead capture. Referral GTM reached 20,000+ client accounts through email, portal placements, pop-ups and follow-ups. Published 60+ SEO articles on WPS, payroll and UAE compliance.
Dubai, UAE
Nathan & Nathan / Nathan Digital
Digital Marketing Specialist · Meta & Google Ads Specialist
- Marketing, positioning and demand generation for the main brand and four subsidiary SaaS/HR brands, including digital and content strategy.
- Acquisition across SEO, Google Ads, paid and organic social, Facebook, Instagram and YouTube; media allocation and ROAS optimisation.
- Led multidisciplinary marketing and creative teams, campaign timelines, ad copy and delivery; aligned internal and external stakeholders.
- Brand workshops, corporate identity guidelines, brand launches, sponsorships, partnerships and integrated activations.
- SaaS launches through market research, competitor analysis and GTM planning; SEO and PPC CPA improvement using Google Analytics, SEMrush and conversion experiments.
- Budget totals are omitted because supplied source CVs describe different amounts without comparable scopes.
Dubai, UAE
JAMS HR Solutions
Digital Marketing Specialist · Google Ads & Social Media Specialist
- Google Ads, Meta Ads, SEO and social optimisation for JAMS and associated ventures, spanning search, display, lead generation and cross-channel campaigns.
- Planned and managed AED 100,000 in monthly advertising spend; coordinated media agencies and suppliers.
- Remarketing infrastructure with cross-device targeting, Facebook Pixel, custom conversion events, audience segmentation and tracking.
- Advertising through Khaleej Times, Gulf News, YouTube news outlets and LinkedIn Sponsored Content; sales collaboration and reporting to the Managing Director.
- CV reports #1/first-page rankings for 15+ high-intent keywords and increased organic inbound leads. A source CV also reports a historical category-leading Alexa ranking; its category and measurement date are unavailable, so it is not presented as current proof.
- Source CVs disagree on the final month (July or September 2021); the year is retained without choosing an unsupported month.
Noida, India
Hire Indians Infotech Pvt Ltd
Digital Marketing Specialist
- Search, display, app-install, lead-generation and eCommerce product-listing campaigns with a monthly budget of ₹8,00,000.
- eCommerce advertising across Google, Instagram and Facebook; dynamic remarketing attributes and conversion pixels through Google Tag Manager.
- CV reports #1 SEO rankings in the USA and Canada for competitive hiring terms, including ‘hire android app developer in the USA’, ‘hire app developer in the USA’ and ‘hire iOS app developer in the USA’.
- CV reports a 300% ROI improvement for Bollywood Kart; baseline, calculation method and evaluation dates were not supplied. Also improved social engagement and follower growth, without supplied quantitative detail.
Noida, India
Goldmine Developers Pvt Ltd
Digital Marketing Executive · Full-time
- Founding member of the company's first digital marketing team.
- PPC and property lead-generation campaigns across 23 real-estate developments, managing a ₹6,50,000 monthly budget.
- Campaign ROI and conversion-rate optimisation across property lead-generation initiatives.
India & Australia
Freelance consultancies
Digital marketing consultancy
- Gold Interio Pvt Ltd — Noida, India.
- Webbrain Technologies — Melbourne, Australia.
- Melbourne Airport Cabs — Melbourne, Australia.
- These engagements are listed in the supplied CV. No campaign-specific results are supplied.
* Employment status and titles reflect the supplied CV. Source conflicts and unverified historical metrics are identified above.
The kit. And what it is for.
Paid acquisition
Google Ads / AdWords: Search, Performance Max, Display, Shopping; Meta / Facebook Ads Manager, Instagram, LinkedIn Campaign Manager, DV360, YouTube, native/mobile and app-install ads, product listings, dynamic remarketing, cross-device conversions and cross-channel retargeting.
Measurement
GA4 / Google Analytics, Search Console, Google Tag Manager, Looker Studio / Data Studio, multi-touch attribution and conversion tracking. Historical experience: Google Optimize (legacy).
CRM & lifecycle
Salesforce, Customer.io, CleverTap, OptinMonster, Zapier, email marketing, mobile engagement, lifecycle automation and Sales–Marketing SLAs / RevOps.
Content & brand
Technical SEO, SEMrush, content strategy and velocity, WordPress, brand building, PR, sponsorships and social marketing across Facebook, Twitter and LinkedIn.
Growth & technical
Demand generation, funnel strategy, CRO, A/B testing, lead generation, landing-page and website optimisation, budget management, CAC/LTV planning, market and competitor research; Google Web Designer / HTML5, Python and Google Cloud Platform.
Education & learning
Higher Secondary (10+2), U.P. Board, Uttar Pradesh, India · 2014.
Digital Marketing, DSIM, Delhi · 2016. The supplied CV lists Google (International) certifications in Google Ads, Google Analytics, Google Tag Manager and Google My Business from 2016. These are historical credentials, not a claim of current certification status.
References available upon request.