SELECTED WORK / EVIDENCE FIRST

The work behind
the numbers.

Two documented programmes. Clear contributions. Results with their context attached.

CASE 01 / B2B acquisition · Edenred UAE

A lead is a beginning. Not a victory.

Connecting paid acquisition, Salesforce and sales feedback in UAE payroll.

16% → 48%CV-reported workable lead rate↗
CASE 02 / Referral GTM · Edenred UAE

The next growth channel was already a customer.

A referral go-to-market programme across an existing B2B client base.

20,000+client accounts reached, as reported in the CV↗

More than the selected cases.

The career record includes Nathan & Nathan / Nathan Digital, JAMS HR Solutions, Hire Indians Infotech, Goldmine Developers and freelance engagements.

Explore the full experience ↗